Members of the Gold Plating Guild are pleased to offer you a range of services that will simply enhance your business by introducing a new profit centre to what you already offer to your clients and customers.
Below are listed a small range of services designed to suit just some of the specific retail and trade outlets shown as an example of how they may increase their revenue.
With this simple demonstration to their customers of an alternative not available elsewhere the customer will have an option – and lack of choice in the retail industry is rarely a positive and always a negative.
Now is the perfect time for the few retailers to stand out from ‘the rest’ – always better to lead than follow
Customers are usually offered most bathroom fittings with a chrome finish with any variations limited to displays in a catalogue – which rarely has the same impact as seeing those products ‘live’
With our services it is quite simple to have on display 1 single tap plated with 24k gold by members (displayed next to its chrome ‘partner’ displayed at the cash point where the sales assistant can simply ask the customer if they would like their choice of taps finished in 24k Gold (or Nickel as another alternative). As with all showroom sales, customers usually decide themselves what they want based on what is on display.
In the past such products were only available in the more affluent districts, and to the rare few people who could afford such stunning features for their own home and enjoyment.
In the modern world now there are far more people with a desire to go beyond the purchase of ‘off-the-shelf’ products.
Where it once was ‘why would I want that’ attitude that prevailed, it is now more a case of ‘because I can’
When a customer buys a ‘new’ car they are usually buying it as it meets all their personal criteria for something they will cherish. It is also usually moderated by the salesman offering upgrades – which they have not necessarily asked for and is classed as ‘up selling’.
Something that does not come in that process is the offer of gold plated badges and, as with all retail, if it is not being sold by word of mouth or display it will rarely sell. To overcome this oversight we are happy to gold plate a set of badges on a demonstrator car to successfully allow the dealership to add this new profit centre to their business.
This service is also available to private car owners and enthusiasts as well as restoration services for vintage and classic cars.
Whilst the Golf Club Pro-Shop offers a full range of gold orientated products it is unlikely to offer a set of gold plated clubs unless perhaps they are based in Dubai.
It would however be extremely viable to display in their shop a gold plated putter for anyone wanting to purchase one as a special gift for their partner or even as a tournament prize.
They can even offer a gold plating service to any club members who wanted their own club gold plated or for their partner as a memorable Birthday or Anniversary gift.
In the UK there are millions of small jewellery items – rings especially – that require re-plating quite frequently and none more than white gold rings. When this happens it is normally the local Jewellers that is the first point of call to get that service.
Unfortunately however not all Jewellers have either the facility to do this or the contacts that can carry out that task for them. Whenever they can it usually means that it will take at least 7 days to get that done in which time the customer is without that piece of jewellery.
With members express services this can be carried out and returned to the Jeweller in 3-4 days. In addition to this service we can also provide a service where the Jeweller can offer their customer the opportunity to change their plate to a different plate – rose gold, platinum, or 24k gold which has never been available before in most cases.
The most common plating service requirement in the Antique business is the re-plating of worn silver items due to the need for constant polishing silver requires due to tarnishing. Members can offer Antique Dealers a rapid service to restore those pieces to their former glory.
High quality restoration services are available from Gold Plating Guild members where the condition of some antiques actually is detrimental to their value and appearance.
This service is also available for worn gold items due to wear and tear, however the problem is that often the carat of gold is unknown making it almost impossible to match with a new plate. Members overcome this problem by matching the existing gold colour with a new gold solution providing a seamless renovation.
When an Antique Dealer offers such a valuable and hard to find service to their own clients, this can create a worthwhile new profit centre for that Dealer and extend their reputation considerably.
Interior Designers create amazing unique designs for their clients but rarely include gold plating in their designs, with the selective use of members electroplating services they can enhance much of their work bringing it to a new level.
Car Valeters and Car Detailing services:
Motor cars and motor bikes are perfect vehicles for utilising our members gold plating services. Virtually all of their clients are extremely conscious of the appearance of their vehicle so adding this facility to their services is a natural addition to their portfolio of services.
This is a brief list of where our members services can introduce new profit centres to a wide range of retail businesses.
You need to ask yourself – or us – what can we do for your business?